{"id":4323,"date":"2024-04-09T15:43:59","date_gmt":"2024-04-09T15:43:59","guid":{"rendered":"https:\/\/konversionwizards.com\/?p=4323"},"modified":"2024-04-09T16:07:03","modified_gmt":"2024-04-09T16:07:03","slug":"qualityscore-googleads","status":"publish","type":"post","link":"http:\/\/konversionwizards.com\/en\/qualityscore-googleads\/","title":{"rendered":"O que \u00e9 o Quality Score do Google e como influencia a performance das campanhas?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4323\" class=\"elementor elementor-4323\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a034453 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a034453\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f9563c\" data-id=\"4f9563c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28478a0 elementor-widget elementor-widget-text-editor\" data-id=\"28478a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Uma das plataformas de publicidade que mais usamos \u00e9 o Google Ads, com campanhas de pesquisa. Trata-se de uma plataforma de publicidade que faz magia: junta o produto \/ servi\u00e7o com as pessoas que os procuram. Logo, \u00e9 um tipo de publicidade de fundo de funil. O que significa isto? Significa que estaremos a apresentar os nossos an\u00fancios a quem j\u00e1 sabe que tem uma necessidade que quer satisfazer. Logo, est\u00e1 muito pr\u00f3ximo de converter.<\/p><p>Parece simples e encantador, n\u00e3o \u00e9? Mas n\u00e3o \u00e9 assim t\u00e3o simples, embora seja efetivamente encantador. E porque n\u00e3o \u00e9 assim t\u00e3o simples? Porque o Google Ads Search funciona como um leil\u00e3o. Vejamos este exemplo: o anunciante A \u00e9 uma florista online e est\u00e1 a leiloar, entre outras, a palavra-chave \u2018comprar flores\u2019. O anunciante B \u00e9 tamb\u00e9m uma florista online e est\u00e1, claro, a leiloar essa palavra-chave (entre outras). Ambos t\u00eam o mesmo investimento di\u00e1rio e atuam a n\u00edvel nacional. Vamos supor que o anunciante A \u00e9 cliente da Konversion Wizards? Desvendamos aqui 1 dos segredos de an\u00e1lise e de otimiza\u00e7\u00e3o para nos assegurarmos de que os seus an\u00fancios iriam aparecer numa melhor posi\u00e7\u00e3o do que o anunciante B, trazendo mais resultados. E o segredo \u00e9\u2026<\/p><p><strong>\u2026ir\u00edamos melhorar todos os pontos que influenciam o quality score (QS, ou \u00cdndice de Qualidade)<\/strong>. Por partes: o que \u00e9 o quality score? \u00c9 uma m\u00e9trica que o Google usa para avaliar a qualidade do an\u00fancio. \u00c9 medido numa escala de 1 a 10 e uma pontua\u00e7\u00e3o mais alta sugere que o an\u00fancio provavelmente \u00e9 mais relevante em compara\u00e7\u00e3o com os an\u00fancios dos concorrentes. Uma pontua\u00e7\u00e3o mais baixa indica que h\u00e1 \u00e1reas a melhorar. Essa pontua\u00e7\u00e3o reflete o qu\u00e3o bem o an\u00fancio se alinha com as necessidades e com a inten\u00e7\u00e3o de pesquisa dos potenciais clientes. Em suma: esta m\u00e9trica afeta positiva ou negativamente o desempenho de um an\u00fancio. O que considera o Google para atribuir um determinado quality score?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5cb7c2 elementor-widget elementor-widget-image\" data-id=\"c5cb7c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"200\" src=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Copia-de-Copia-de-Design-sem-nome-1.png\" class=\"attachment-large size-large wp-image-4327\" alt=\"O que considera o Google para atribuir o quality score\" srcset=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Copia-de-Copia-de-Design-sem-nome-1.png 640w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Copia-de-Copia-de-Design-sem-nome-1-300x94.png 300w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Copia-de-Copia-de-Design-sem-nome-1-18x6.png 18w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Copia-de-Copia-de-Design-sem-nome-1-595xh.png 595w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3edf72 elementor-widget elementor-widget-text-editor\" data-id=\"b3edf72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O Google Ads calcula o \u00cdndice de qualidade combinando o desempenho de tr\u00eas componentes:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d0ee3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d0ee3b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb61809\" data-id=\"bb61809\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b41730f elementor-widget elementor-widget-heading\" data-id=\"b41730f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Taxa de cliques (CTR) esperada<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42ddfc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42ddfc2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3922207\" data-id=\"3922207\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73bf940 elementor-widget elementor-widget-text-editor\" data-id=\"73bf940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"PT\" style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: PT; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\">Esta m\u00e9trica estima a frequ\u00eancia com que as pessoas clicar\u00e3o no an\u00fancio quando a consulta de pesquisa for igual \u00e0 palavra-chave alvo. O Google usa dados hist\u00f3ricos para fazer essa previs\u00e3o. Uma CTR esperada mais alta significa que o Google acredita que o an\u00fancio tem maior probabilidade de ser clicado, o que impacta positivamente o QS.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8818bb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8818bb8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07e640f\" data-id=\"07e640f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15e0752 elementor-widget elementor-widget-heading\" data-id=\"15e0752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Relev\u00e2ncia do an\u00fancio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-718641b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"718641b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1356de\" data-id=\"c1356de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb56e62 elementor-widget elementor-widget-text-editor\" data-id=\"fb56e62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span lang=\"PT\">A relev\u00e2ncia do an\u00fancio mede o qu\u00e3o pr\u00f3ximo a palavra-chave e o conte\u00fado do an\u00fancio se alinham com o que os utilizadores realmente procuram quando pesquisam. Se o an\u00fancio for altamente relevante para a consulta, aumenta o QS. E \u00e9 mais prov\u00e1vel que seja mostrado aos utilizadores.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7952df8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7952df8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d83023\" data-id=\"7d83023\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38fee8e elementor-widget elementor-widget-heading\" data-id=\"38fee8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Experi\u00eancia da p\u00e1gina de destino<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b459dc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b459dc5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-caedc2d\" data-id=\"caedc2d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4f184c elementor-widget elementor-widget-text-editor\" data-id=\"d4f184c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span lang=\"PT\">avalia a qualidade da p\u00e1gina a que os utilizadores acedem ap\u00f3s clicarem no an\u00fancio. Para determinar a experi\u00eancia da p\u00e1gina de destino, o Google analisa fatores como velocidade de carregamento da p\u00e1gina, compatibilidade com dispositivos m\u00f3veis e relev\u00e2ncia do conte\u00fado. Uma melhor experi\u00eancia na p\u00e1gina de destino ajuda no QS.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1b6ad8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1b6ad8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3eb39e9\" data-id=\"3eb39e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60fa386 elementor-widget elementor-widget-text-editor\" data-id=\"60fa386\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9 ao n\u00edvel da palavra-chave que analisamos o QS; o Google classifica cada um destes componentes em &#8216;<em>Below average<\/em>&#8216;, &#8216;<em>Average<\/em>&#8216; e &#8216;<em>Above average<\/em>&#8216;.<\/p><p><strong>Como efetua esta classifica\u00e7\u00e3o?<\/strong> Comparando o nosso an\u00fancio com o dos concorrentes que fizeram lances para a mesma palavra-chave.<\/p><ul><li>Por exemplo, se a CTR esperada, a relev\u00e2ncia do an\u00fancio e a experi\u00eancia da p\u00e1gina de destino para uma palavra-chave espec\u00edfica forem inferiores \u00e0 m\u00e9dia dos concorrentes, seremos classificados como &#8216;<em>Below average<\/em>&#8216; para cada componente.<\/li><li>Se forem iguais aos dos concorrentes, obteremos &#8216;<em>Average<\/em>&#8216;.<\/li><li>E se forem superiores aos dos concorrentes, obteremos &#8216;<em>Above average<\/em>&#8216;.<\/li><\/ul><p>Cada classifica\u00e7\u00e3o vale pontos que se combinam para fornecer um \u00cdndice de qualidade para cada palavra-chave. Mas o problema \u00e9 o seguinte: <span style=\"text-decoration: underline;\">esses tr\u00eas componentes que contribuem para o QS do an\u00fancio n\u00e3o t\u00eam o mesmo peso.<\/span><\/p><p>N\u00e3o h\u00e1 nenhuma confirma\u00e7\u00e3o do Google sobre isto; no entanto, de acordo com uma pesquisa publicada pela Search Engine Land, a CTR esperada e a experi\u00eancia da p\u00e1gina de destino equivalem a 3,5 pontos cada. E a relev\u00e2ncia do an\u00fancio vale 2 pontos.<\/p><p>Portanto, a import\u00e2ncia estimada dos tr\u00eas componentes na determina\u00e7\u00e3o do \u00cdndice de qualidade \u00e9 a seguinte:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-788ce4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"788ce4d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-833bc91\" data-id=\"833bc91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd3b086 elementor-widget elementor-widget-image\" data-id=\"fd3b086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"200\" src=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Copia-de-Copia-de-Design-sem-nome-2.png\" class=\"attachment-large size-large wp-image-4328\" alt=\"O peso de cada fator no Quality Score\" srcset=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Copia-de-Copia-de-Design-sem-nome-2.png 640w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Copia-de-Copia-de-Design-sem-nome-2-300x94.png 300w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Copia-de-Copia-de-Design-sem-nome-2-18x6.png 18w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Copia-de-Copia-de-Design-sem-nome-2-595xh.png 595w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e041b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e041b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d16df43\" data-id=\"d16df43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df11cfa elementor-widget elementor-widget-text-editor\" data-id=\"df11cfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aqui est\u00e1 um resumo do que isso significa:<\/p><ul><li>Se a CTR esperada estiver acima da m\u00e9dia, receberemos 3,5 pontos. Se estiver na m\u00e9dia, ganhamos 1,75 pontos. E se estiver abaixo da m\u00e9dia, ganhamos 0 pontos.<\/li><li>Se a relev\u00e2ncia do an\u00fancio estiver acima da m\u00e9dia, ganhamos 2 pontos. Se estiver na m\u00e9dia, ganhamos 1 ponto. E se estiver abaixo da m\u00e9dia, ganhamos 0 pontos.<\/li><li>Se a experi\u00eancia da landing page estiver acima da m\u00e9dia, recebemos 3,5 pontos. Se estiver na m\u00e9dia, ganhamos 1,75 pontos. E se estiver abaixo da m\u00e9dia, ganhamos 0 pontos. Vejamos de forma gr\u00e1fica:<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfbfa51 elementor-widget elementor-widget-image\" data-id=\"dfbfa51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"200\" src=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Copia-de-Copia-de-Design-sem-nome-3.png\" class=\"attachment-large size-large wp-image-4329\" alt=\"Pontua\u00e7\u00e3o de cada elemento que influencia o quality score\" srcset=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Copia-de-Copia-de-Design-sem-nome-3.png 640w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Copia-de-Copia-de-Design-sem-nome-3-300x94.png 300w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Copia-de-Copia-de-Design-sem-nome-3-18x6.png 18w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Copia-de-Copia-de-Design-sem-nome-3-595xh.png 595w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ea99a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ea99a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b37151f\" data-id=\"b37151f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b0f14c elementor-widget elementor-widget-heading\" data-id=\"5b0f14c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p><span lang=\"PT\">Ent\u00e3o, o que \u00e9 um bom \u00edndice de qualidade?<\/span><span style=\"color: var( --e-global-color-dffc669 );font-family: var( --e-global-typography-primary-font-family ), Sans-serif;font-size: 2rem;font-weight: var( --e-global-typography-primary-font-weight )\"><\/span><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60617b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60617b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f57465e\" data-id=\"f57465e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a26c095 elementor-widget elementor-widget-text-editor\" data-id=\"a26c095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Depende do tipo de palavra-chave que estamos a leiloar.<\/p><ul><li>Por exemplo, se forem <strong>brand keywords<\/strong> (palavras-chave espec\u00edficas para a marca ou produtos), devemos ambicionar uma pontua\u00e7\u00e3o de 9 a 10.<\/li><li><strong>Para palavras-chave com inten\u00e7\u00e3o comercial<\/strong> (palavras-chave que indicam uma forte inten\u00e7\u00e3o de compra ou convers\u00e3o), devemos tentar ter pelo menos 8.<\/li><li><strong>Para palavras-chave de baixa inten\u00e7\u00e3o<\/strong> (palavras-chave em que os utilizadores provavelmente est\u00e3o apenas \u00e0 procura de informa\u00e7\u00f5es), 6 a 7 \u00e9 o \u00edndice de qualidade ideal do Google Ads.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e64125 elementor-widget elementor-widget-heading\" data-id=\"2e64125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Porque \u00e9 t\u00e3o importante o quality score?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3fde8 elementor-widget elementor-widget-text-editor\" data-id=\"5c3fde8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li><strong>Pode influenciar o desempenho do an\u00fancio:<\/strong> o \u00cdndice de Qualidade do Google fornece insights sobre a qualidade e a relev\u00e2ncia dos an\u00fancios, p\u00e1ginas de destino e palavras-chave em rela\u00e7\u00e3o \u00e0 consulta de pesquisa de um utilizador. Embora essa pontua\u00e7\u00e3o n\u00e3o seja o fator direto no leil\u00e3o (um processo em tempo real que determina que an\u00fancios aparecem para uma consulta de pesquisa espec\u00edfica), os seus componentes desempenham um papel relevante. Se esses componentes forem classificados como \u201cAbaixo da m\u00e9dia\u201d, o an\u00fancio poder\u00e1 n\u00e3o ser exibido ou ser exibido com menos frequ\u00eancia e sem recursos (ou assets, em ingl\u00eas). Por outro lado, se estiverem \u201cAcima da m\u00e9dia\u201d, o an\u00fancio ter\u00e1 mais probabilidades de aparecer nos resultados da pesquisa.<\/li>\n<li><strong>Determina a classifica\u00e7\u00e3o do an\u00fancio:<\/strong> o Ad Rank \u00e9 a pontua\u00e7\u00e3o que ajuda a decidir a posi\u00e7\u00e3o do an\u00fancio na p\u00e1gina de resultados do Google. O \u00cdndice de qualidade influencia a classifica\u00e7\u00e3o do an\u00fancio. Uma pontua\u00e7\u00e3o forte pode aumentar a classifica\u00e7\u00e3o do an\u00fancio, tornando-o mais proeminente nos resultados de pesquisa. Maior visibilidade pode resultar em mais cliques e maiores chances de atingir os objetivos da campanha.<\/li>\n<li><strong>Pode reduzir o seu custo por clique:<\/strong> custo por clique (CPC) \u00e9 o pre\u00e7o que se paga quando algu\u00e9m clica no an\u00fancio. No Google Ads, o CPC n\u00e3o \u00e9 fixo. \u00c9 calculado com base em v\u00e1rios fatores, um dos quais \u00e9 o \u00cdndice de qualidade. O objetivo do Google \u00e9 mostrar os an\u00fancios mais relevantes e \u00fateis aos utilizadores. E o \u00cdndice de qualidade \u00e9 uma medida de qu\u00e3o bem o an\u00fancio d\u00e1 resposta a esse objetivo maior da plataforma. Ora, quando temos um \u00cdndice de qualidade alto, o Google recompensa com um CPC mais baixo. Isso ocorre porque o Google deseja incentivar os anunciantes a criarem an\u00fancios relevantes e de alta qualidade que melhorem a experi\u00eancia do utilizador (UX). Como resultado, podemos pagar menos por clique em compara\u00e7\u00e3o com os concorrentes com \u00cdndices de qualidade mais baixos. Na verdade, se o \u00cdndice de qualidade for 10, o CPC pode baixar at\u00e9 50%. Mas se o QS for baixo, podemos pagar 400% mais do que o valor de refer\u00eancia.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c8e95c elementor-widget elementor-widget-image\" data-id=\"0c8e95c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"200\" src=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Copia-de-Copia-de-Design-sem-nome-4.png\" class=\"attachment-large size-large wp-image-4330\" alt=\"Como o Quality Score afeta o custo por clique (CPC)\" srcset=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Copia-de-Copia-de-Design-sem-nome-4.png 640w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Copia-de-Copia-de-Design-sem-nome-4-300x94.png 300w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Copia-de-Copia-de-Design-sem-nome-4-18x6.png 18w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Copia-de-Copia-de-Design-sem-nome-4-595xh.png 595w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8620e1e elementor-widget elementor-widget-heading\" data-id=\"8620e1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Em resumo, quais s\u00e3o os benef\u00edcios de um bom quality score?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb314a elementor-widget elementor-widget-text-editor\" data-id=\"5bb314a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Mais visibilidade do an\u00fancio:<\/strong> com um \u00edndice de qualidade alto, os an\u00fancios t\u00eam maior probabilidade de serem exibidos e em melhores posi\u00e7\u00f5es, aumentando a probabilidade de serem vistos; logo, maior probabilidade de serem clicados.<\/p><p><strong>Melhor gest\u00e3o do or\u00e7amento:<\/strong> um \u00edndice de qualidade alto permite-nos aproveitar melhor o or\u00e7amento, economizando dinheiro ou alcan\u00e7ando mais potenciais clientes.<\/p><p><strong>Custo por convers\u00e3o mais baixo:<\/strong> ao reduzir o CPC e melhorar a relev\u00e2ncia do an\u00fancio, um \u00edndice de qualidade alto tamb\u00e9m pode reduzir o custo que se paga por convers\u00e3o<\/p><p><strong>Alto ROI:<\/strong> um bom \u00edndice de qualidade pode maximizar o retorno sobre o investimento em publicidade, reduzindo custos e aumentando a efic\u00e1cia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6983ef0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6983ef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fda2650 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"fda2650\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-837b785\" data-id=\"837b785\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-431f23b elementor-widget elementor-widget-text-editor\" data-id=\"431f23b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Esperamos que este artigo de blogue seja \u00fatil para compreender qu\u00e3o importante \u00e9 uma boa otimiza\u00e7\u00e3o das campanhas Google. E as suas campanhas, como est\u00e3o a correr? Precisa de ajuda especializada? Clique no bot\u00e3o abaixo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4c55a1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f4c55a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-grow\" href=\"https:\/\/konversionwizards.com\/en\/pedido-de-orcamento\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Clique Aqui. Vamos ajud\u00e1-lo a crescer!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ae1257 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ae1257\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19201db\" data-id=\"19201db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93981df elementor-share-buttons--skin-framed elementor-share-buttons--view-icon-text elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"93981df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tWhatsApp\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>O quality score \u00e9 uma m\u00e9trica essencial no Google Ads para otimiza\u00e7\u00e3o das campanhas de pesquisa e, consequentemente, para a obten\u00e7\u00e3o de melhores resultados (vendas e leads). Clique e descubra o que \u00e9 o \u00cdndice de Qualidade, o que mede e como se otimiza.<\/p>","protected":false},"author":3,"featured_media":4325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-4323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 o Quality Score do Google e como influencia a performance das campanhas? - Konversion Wizards<\/title>\n<meta name=\"description\" content=\"Para otimiza\u00e7\u00e3o das campanhas Google \u00e9 essencial conhecermos esta m\u00e9trica: quality score ou \u00edndice de qualidade. O que \u00e9, como se l\u00ea e como melhor\u00e1-lo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/konversionwizards.com\/en\/qualityscore-googleads\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como pode esta m\u00e9trica pode melhorar as vendas?\" \/>\n<meta property=\"og:description\" content=\"O quality score \u00e9 uma m\u00e9trica essencial no Google Ads para otimiza\u00e7\u00e3o das campanhas de pesquisa e, consequentemente, para a obten\u00e7\u00e3o de melhores resultados (vendas e leads). Clique e descubra o que \u00e9 o \u00cdndice de Qualidade, o que mede e como se otimiza.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/konversionwizards.com\/en\/qualityscore-googleads\/\" \/>\n<meta property=\"og:site_name\" content=\"Konversion Wizards\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/konversion.wizards\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-09T15:43:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-09T16:07:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Imagens-para-artigos-de-blogue-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eunice\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eunice\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/konversionwizards.com\\\/qualityscore-googleads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/konversionwizards.com\\\/qualityscore-googleads\\\/\"},\"author\":{\"name\":\"Eunice\",\"@id\":\"https:\\\/\\\/konversionwizards.com\\\/#\\\/schema\\\/person\\\/98ffde04283456401c932e467d2ff4ef\"},\"headline\":\"O que \u00e9 o Quality Score do Google e como influencia a performance das campanhas?\",\"datePublished\":\"2024-04-09T15:43:59+00:00\",\"dateModified\":\"2024-04-09T16:07:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/konversionwizards.com\\\/qualityscore-googleads\\\/\"},\"wordCount\":1526,\"publisher\":{\"@id\":\"https:\\\/\\\/konversionwizards.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/konversionwizards.com\\\/qualityscore-googleads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/konversionwizards.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Imagens-para-artigos-de-blogue-1.png\",\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/konversionwizards.com\\\/qualityscore-googleads\\\/\",\"url\":\"https:\\\/\\\/konversionwizards.com\\\/qualityscore-googleads\\\/\",\"name\":\"O que \u00e9 o Quality Score do Google e como influencia a performance das campanhas? - Konversion Wizards\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/konversionwizards.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/konversionwizards.com\\\/qualityscore-googleads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/konversionwizards.com\\\/qualityscore-googleads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/konversionwizards.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Imagens-para-artigos-de-blogue-1.png\",\"datePublished\":\"2024-04-09T15:43:59+00:00\",\"dateModified\":\"2024-04-09T16:07:03+00:00\",\"description\":\"Para otimiza\u00e7\u00e3o das campanhas Google \u00e9 essencial conhecermos esta m\u00e9trica: quality score ou \u00edndice de qualidade. O que \u00e9, como se l\u00ea e como melhor\u00e1-lo.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/konversionwizards.com\\\/qualityscore-googleads\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/konversionwizards.com\\\/qualityscore-googleads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/konversionwizards.com\\\/qualityscore-googleads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/konversionwizards.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Imagens-para-artigos-de-blogue-1.png\",\"contentUrl\":\"https:\\\/\\\/konversionwizards.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Imagens-para-artigos-de-blogue-1.png\",\"width\":1024,\"height\":1024,\"caption\":\"O que \u00e9 o quality score do Google Ads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/konversionwizards.com\\\/qualityscore-googleads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/konversionwizards.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O que \u00e9 o Quality Score do Google e como influencia a performance das campanhas?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/konversionwizards.com\\\/#website\",\"url\":\"https:\\\/\\\/konversionwizards.com\\\/\",\"name\":\"Konversion Wizards\",\"description\":\"A Ag\u00eancia de Marketing Digital focada em Resultados\",\"publisher\":{\"@id\":\"https:\\\/\\\/konversionwizards.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/konversionwizards.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/konversionwizards.com\\\/#organization\",\"name\":\"Konversion Wizards\",\"url\":\"https:\\\/\\\/konversionwizards.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/konversionwizards.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/konversionwizards.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo_konversion_wizards.png\",\"contentUrl\":\"https:\\\/\\\/konversionwizards.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo_konversion_wizards.png\",\"width\":1894,\"height\":591,\"caption\":\"Konversion Wizards\"},\"image\":{\"@id\":\"https:\\\/\\\/konversionwizards.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/konversion.wizards\",\"https:\\\/\\\/www.instagram.com\\\/konversion.wizards\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/konversionwizards\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UChEltN796tBL5s2D0pV6RWw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/konversionwizards.com\\\/#\\\/schema\\\/person\\\/98ffde04283456401c932e467d2ff4ef\",\"name\":\"Eunice\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cad49c045bf6114b72084314d6174e0219ed7350188332253954222e37d75a11?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cad49c045bf6114b72084314d6174e0219ed7350188332253954222e37d75a11?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cad49c045bf6114b72084314d6174e0219ed7350188332253954222e37d75a11?s=96&d=mm&r=g\",\"caption\":\"Eunice\"},\"url\":\"http:\\\/\\\/konversionwizards.com\\\/en\\\/author\\\/eunice\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O que \u00e9 o Quality Score do Google e como influencia a performance das campanhas? - Konversion Wizards","description":"Para otimiza\u00e7\u00e3o das campanhas Google \u00e9 essencial conhecermos esta m\u00e9trica: quality score ou \u00edndice de qualidade. O que \u00e9, como se l\u00ea e como melhor\u00e1-lo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/konversionwizards.com\/en\/qualityscore-googleads\/","og_locale":"en_GB","og_type":"article","og_title":"Como pode esta m\u00e9trica pode melhorar as vendas?","og_description":"O quality score \u00e9 uma m\u00e9trica essencial no Google Ads para otimiza\u00e7\u00e3o das campanhas de pesquisa e, consequentemente, para a obten\u00e7\u00e3o de melhores resultados (vendas e leads). Clique e descubra o que \u00e9 o \u00cdndice de Qualidade, o que mede e como se otimiza.","og_url":"https:\/\/konversionwizards.com\/en\/qualityscore-googleads\/","og_site_name":"Konversion Wizards","article_publisher":"https:\/\/www.facebook.com\/konversion.wizards","article_published_time":"2024-04-09T15:43:59+00:00","article_modified_time":"2024-04-09T16:07:03+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Imagens-para-artigos-de-blogue-1.png","type":"image\/png"}],"author":"Eunice","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Eunice","Estimated reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/konversionwizards.com\/qualityscore-googleads\/#article","isPartOf":{"@id":"https:\/\/konversionwizards.com\/qualityscore-googleads\/"},"author":{"name":"Eunice","@id":"https:\/\/konversionwizards.com\/#\/schema\/person\/98ffde04283456401c932e467d2ff4ef"},"headline":"O que \u00e9 o Quality Score do Google e como influencia a performance das campanhas?","datePublished":"2024-04-09T15:43:59+00:00","dateModified":"2024-04-09T16:07:03+00:00","mainEntityOfPage":{"@id":"https:\/\/konversionwizards.com\/qualityscore-googleads\/"},"wordCount":1526,"publisher":{"@id":"https:\/\/konversionwizards.com\/#organization"},"image":{"@id":"https:\/\/konversionwizards.com\/qualityscore-googleads\/#primaryimage"},"thumbnailUrl":"https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Imagens-para-artigos-de-blogue-1.png","articleSection":["Google Ads"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/konversionwizards.com\/qualityscore-googleads\/","url":"https:\/\/konversionwizards.com\/qualityscore-googleads\/","name":"O que \u00e9 o Quality Score do Google e como influencia a performance das campanhas? - Konversion Wizards","isPartOf":{"@id":"https:\/\/konversionwizards.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/konversionwizards.com\/qualityscore-googleads\/#primaryimage"},"image":{"@id":"https:\/\/konversionwizards.com\/qualityscore-googleads\/#primaryimage"},"thumbnailUrl":"https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Imagens-para-artigos-de-blogue-1.png","datePublished":"2024-04-09T15:43:59+00:00","dateModified":"2024-04-09T16:07:03+00:00","description":"Para otimiza\u00e7\u00e3o das campanhas Google \u00e9 essencial conhecermos esta m\u00e9trica: quality score ou \u00edndice de qualidade. O que \u00e9, como se l\u00ea e como melhor\u00e1-lo.","breadcrumb":{"@id":"https:\/\/konversionwizards.com\/qualityscore-googleads\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/konversionwizards.com\/qualityscore-googleads\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/konversionwizards.com\/qualityscore-googleads\/#primaryimage","url":"https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Imagens-para-artigos-de-blogue-1.png","contentUrl":"https:\/\/konversionwizards.com\/wp-content\/uploads\/2024\/04\/Imagens-para-artigos-de-blogue-1.png","width":1024,"height":1024,"caption":"O que \u00e9 o quality score do Google Ads"},{"@type":"BreadcrumbList","@id":"https:\/\/konversionwizards.com\/qualityscore-googleads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/konversionwizards.com\/"},{"@type":"ListItem","position":2,"name":"O que \u00e9 o Quality Score do Google e como influencia a performance das campanhas?"}]},{"@type":"WebSite","@id":"https:\/\/konversionwizards.com\/#website","url":"https:\/\/konversionwizards.com\/","name":"Konversion Wizards","description":"The Digital Marketing Agency focused on Results","publisher":{"@id":"https:\/\/konversionwizards.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/konversionwizards.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/konversionwizards.com\/#organization","name":"Konversion Wizards","url":"https:\/\/konversionwizards.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/konversionwizards.com\/#\/schema\/logo\/image\/","url":"https:\/\/konversionwizards.com\/wp-content\/uploads\/2022\/04\/logo_konversion_wizards.png","contentUrl":"https:\/\/konversionwizards.com\/wp-content\/uploads\/2022\/04\/logo_konversion_wizards.png","width":1894,"height":591,"caption":"Konversion Wizards"},"image":{"@id":"https:\/\/konversionwizards.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/konversion.wizards","https:\/\/www.instagram.com\/konversion.wizards\/","https:\/\/www.linkedin.com\/company\/konversionwizards\/","https:\/\/www.youtube.com\/channel\/UChEltN796tBL5s2D0pV6RWw"]},{"@type":"Person","@id":"https:\/\/konversionwizards.com\/#\/schema\/person\/98ffde04283456401c932e467d2ff4ef","name":"Eunice","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/cad49c045bf6114b72084314d6174e0219ed7350188332253954222e37d75a11?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cad49c045bf6114b72084314d6174e0219ed7350188332253954222e37d75a11?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cad49c045bf6114b72084314d6174e0219ed7350188332253954222e37d75a11?s=96&d=mm&r=g","caption":"Eunice"},"url":"http:\/\/konversionwizards.com\/en\/author\/eunice\/"}]}},"_links":{"self":[{"href":"http:\/\/konversionwizards.com\/en\/wp-json\/wp\/v2\/posts\/4323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/konversionwizards.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/konversionwizards.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/konversionwizards.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/konversionwizards.com\/en\/wp-json\/wp\/v2\/comments?post=4323"}],"version-history":[{"count":0,"href":"http:\/\/konversionwizards.com\/en\/wp-json\/wp\/v2\/posts\/4323\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/konversionwizards.com\/en\/wp-json\/wp\/v2\/media\/4325"}],"wp:attachment":[{"href":"http:\/\/konversionwizards.com\/en\/wp-json\/wp\/v2\/media?parent=4323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/konversionwizards.com\/en\/wp-json\/wp\/v2\/categories?post=4323"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/konversionwizards.com\/en\/wp-json\/wp\/v2\/tags?post=4323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}