{"id":2847,"date":"2022-12-27T11:50:21","date_gmt":"2022-12-27T11:50:21","guid":{"rendered":"https:\/\/konversionwizards.com\/?p=2847"},"modified":"2023-08-31T09:55:36","modified_gmt":"2023-08-31T09:55:36","slug":"a-importancia-de-fazer-campanhas-google-ads","status":"publish","type":"post","link":"https:\/\/konversionwizards.com\/en\/a-importancia-de-fazer-campanhas-google-ads\/","title":{"rendered":"A import\u00e2ncia de fazer campanhas Google Ads"},"content":{"rendered":"
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A import\u00e2ncia de fazer campanhas Google Ads: 5 raz\u00f5es<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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De entre as v\u00e1rias plataformas de an\u00fancios dispon\u00edveis online, existem caracter\u00edsticas \u00fanicas no Google (Search) que a colocam numa posi\u00e7\u00e3o cimeira quando o principal objetivo das nossas campanhas \u00e9 a convers\u00e3o (vendas ou leads).<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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1. Elevada precis\u00e3o: os an\u00fancios aparecem a quem realmente procura por aquele produto ou servi\u00e7o\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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As campanhas em Google Search (comummente designadas de PPC; ou seja, <\/span>pay per click<\/em>), pela forma como s\u00e3o estruturadas permitem que os nossos an\u00fancios sejam apresentados apenas quando h\u00e1 pesquisas por palavras-chave espec\u00edficas. Por exemplo, se o que temos para vender s\u00e3o vestidos de casamento, ao escolhermos as palavras chave para essa campanha iremos certificar-nos que elegemos a correspond\u00eancia de frase ou exata, para n\u00e3o corrermos o risco de o nosso an\u00fancio aparecer quando algu\u00e9m pesquisa por exemplo por ‘vestido de cerim\u00f3nia’ ou ‘quinta para casamento’.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2. Pagamento por Clique (PPC): pagamos pelas intera\u00e7\u00f5es de pessoas interessadas no que temos para vender\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Deve estar neste momento a questionar-se: ‘mas se s\u00f3 pagamos por clique, qual \u00e9 o problema de os nossos an\u00fancios aparecerem para outras palavras chave? Se n\u00e3o forem clicados, n\u00e3o pagamos.’<\/span><\/p>

Ora, o problema \u00e9 que os nossos an\u00fancios devem aparecer na maioria das vezes no topo da p\u00e1gina de resultados do Google e, para que tal suceda, devem ser o mais relevantes poss\u00edvel. Para serem relevantes, deve haver a maior correla\u00e7\u00e3o poss\u00edvel entre o termo de pesquisa, o texto do an\u00fancio e a p\u00e1gina do site para o qual direciona.\u00a0<\/span>Ou seja, pagamos apenas por cada clique no an\u00fancio, mas devemos ser cir\u00fargicos no momento de cria\u00e7\u00e3o das campanhas. O facto de pagarmos por clique permite-nos saber que estamos a pagar apenas pelas intera\u00e7\u00f5es de pessoas que t\u00eam de facto interesse naquilo que estamos a comunicar (j\u00e1 que pagamos por uma a\u00e7\u00e3o concreta no nosso an\u00fancio).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3. Resultados imediatos e monitoriza\u00e7\u00e3o cont\u00ednua<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A plataforma de an\u00fancios permite-nos ver resultados imediatos e em tempo real. Tendo a possibilidade de ver como a campanha est\u00e1 a correr, podemos otimiz\u00e1-la, melhorando o que j\u00e1 est\u00e1 a correr bem e alterando o que est\u00e1 a correr mal.\u00a0<\/span>O facto de criarmos uma campanha que, passadas algumas horas est\u00e1 aprovada e a gerar tr\u00e1fego para o nosso site \u00e9 algo maravilhoso. Claro que \u00e9 importante que as p\u00e1ginas do nosso site estejam organicamente bem posicionadas (atrav\u00e9s do SEO), mas essas s\u00e3o 2 disciplinas complementares e n\u00e3o concorrentes. Ou seja, termos um bom SEO n\u00e3o implica n\u00e3o investir em Google Ads e vice versa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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4. Or\u00e7amentos personalizados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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N\u00e3o existe um pre\u00e7o fixo do clique pelo que, quando n\u00e3o h\u00e1 hist\u00f3rico de campanhas, n\u00e3o sabemos quanto nos vai custar cada um. H\u00e1, claro, benchmarks que nos ajudam a termos uma ideia se se trata de um setor de atividade cujo CPC \u00e9 mais caro ou mais barato. Por\u00e9m, o valor exato descobriremos depois de termos as campanhas ativas e ap\u00f3s algum tempo de otimiza\u00e7\u00e3o.\u00a0<\/span>Podemos come\u00e7ar as campanhas com o investimento de 1\u20ac por dia e podemos alterar os or\u00e7amentos quando assim desejarmos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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5. As campanhas Google Search tamb\u00e9m aumentam a notoriedade da marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Se o objetivo principal das campanhas for notoriedade, Google Search n\u00e3o \u00e9 a melhor op\u00e7\u00e3o. H\u00e1 outras mais eficientes para esse objetivo, nomeadamente Youtube Ads, Display Ads e Facebook e Instagram Ads. Por\u00e9m, ao fazermos campanhas de Google Search (com o intuito de converter, em leads ou vendas), estamos simultaneamente a gerar notoriedade \u00e0 marca. Aparecer nos lugares cimeiros da SERP (p\u00e1gina de resultados do motor de pesquisa) \u00e9 algo que ao qual poucas pessoas ficam indiferentes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Se quer testar campanhas Google Ads para o seu neg\u00f3cio, ou se j\u00e1 as faz mas os resultados s\u00e3o aqu\u00e9m do esperado, contacte-nos. Temos potenciado muitas marcas atrav\u00e9s das campanhas nesta plataforma de an\u00fancios.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPedir or\u00e7amento<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t5 Verdades que qualquer Gestor de Ecommerce tem que encarar\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tLer Artigo >\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"O<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tO que \u00e9 o Quality Score do Google e como influencia a performance das campanhas?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tLer Artigo >\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t2024: 4 pontos-chave a ter em conta no marketing digital (pelos especialistas Google)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tLer Artigo >\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

A import\u00e2ncia de fazer campanhas Google Ads: 5 raz\u00f5es De entre as v\u00e1rias plataformas de an\u00fancios dispon\u00edveis online, existem caracter\u00edsticas \u00fanicas no Google (Search) que a colocam numa posi\u00e7\u00e3o cimeira quando o principal objetivo das nossas campanhas \u00e9 a convers\u00e3o (vendas ou leads). 1. Elevada precis\u00e3o: os an\u00fancios aparecem a<\/p>","protected":false},"author":3,"featured_media":2849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-2847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"\nA import\u00e2ncia de fazer campanhas Google Ads - Konversion Wizards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/konversionwizards.com\/en\/a-importancia-de-fazer-campanhas-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A import\u00e2ncia de fazer campanhas Google Ads - Konversion Wizards\" \/>\n<meta property=\"og:description\" content=\"A import\u00e2ncia de fazer campanhas Google Ads: 5 raz\u00f5es De entre as v\u00e1rias plataformas de an\u00fancios dispon\u00edveis online, existem caracter\u00edsticas \u00fanicas no Google (Search) que a colocam numa posi\u00e7\u00e3o cimeira quando o principal objetivo das nossas campanhas \u00e9 a convers\u00e3o (vendas ou leads). 1. 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