{"id":2904,"date":"2023-01-12T14:05:21","date_gmt":"2023-01-12T14:05:21","guid":{"rendered":"https:\/\/konversionwizards.com\/?p=2904"},"modified":"2023-08-31T08:34:58","modified_gmt":"2023-08-31T08:34:58","slug":"novidades-google-ads-2023","status":"publish","type":"post","link":"https:\/\/konversionwizards.com\/en\/novidades-google-ads-2023\/","title":{"rendered":"10 atualiza\u00e7\u00f5es Google Ads em 2023 que a sua empresa tem mesmo que conhecer"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2904\" class=\"elementor elementor-2904\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a034453 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a034453\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f9563c\" data-id=\"4f9563c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28478a0 elementor-widget elementor-widget-text-editor\" data-id=\"28478a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Neste artigo, vimos explicar as principais mudan\u00e7as que ocorreram em 2022 no Google Ads e para as quais temos que estar atentos em 2023. As atualiza\u00e7\u00f5es em Google Ads n\u00e3o s\u00e3o apenas altera\u00e7\u00f5es \u00e0 plataforma mas tamb\u00e9m todo o contexto internacional nos obriga a uma permanente adapta\u00e7\u00e3o e procura de solu\u00e7\u00f5es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d0ee3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d0ee3b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb61809\" data-id=\"bb61809\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b41730f elementor-widget elementor-widget-heading\" data-id=\"b41730f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Incremento do custo por lead<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42ddfc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42ddfc2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3922207\" data-id=\"3922207\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73bf940 elementor-widget elementor-widget-text-editor\" data-id=\"73bf940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O relat\u00f3rio de benchmarks do Google Ads lan\u00e7ado recentemente pela WordStream mostra que o custo por lead aumentou significativamente para 91% dos setores. Enquanto o aumento m\u00e9dio geral \u00e9 de 19%, as ind\u00fastrias de Artes\/Entretenimento, Viagens e M\u00f3veis tiveram aumentos de 134%, 69% e 54%, respectivamente.<b> Foram as categorias que registaram maior aumento do custo por lead.<\/b><\/p><p>Os dados sugerem que fatores como pre\u00e7os altos devido \u00e0 infla\u00e7\u00e3o, al\u00e9m de an\u00fancios exibidos para pesquisas com baixa inten\u00e7\u00e3o de compra, levaram a uma diminui\u00e7\u00e3o nas taxas de convers\u00e3o e, portanto, a um aumento no CPL.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b22112d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b22112d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7204b2d\" data-id=\"7204b2d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1c93dc elementor-widget elementor-widget-image\" data-id=\"d1c93dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-3-1024x1024.png\" class=\"attachment-large size-large wp-image-2906\" alt=\"Relat\u00f3rio de benchmarks Wordstream\" srcset=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-3-1024x1024.png 1024w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-3-300x300.png 300w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-3-150x150.png 150w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-3-768x768.png 768w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-3-12x12.png 12w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-3-595xh.png 595w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-3.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Benchmark de Publicidade na Rede de Pesquisa | Custo M\u00e9dio por Lead | Fonte: Wordstream<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8360da1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8360da1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-157068e\" data-id=\"157068e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdcda26 elementor-widget elementor-widget-text-editor\" data-id=\"bdcda26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O que h\u00e1 a fazer relativamente a esta altera\u00e7\u00e3o que, na verdade, n\u00e3o ocorreu na plataforma de an\u00fancios Google Ads e sim no contexto econ\u00f3mico em que vivemos? Gerir as campanhas de forma a reduzir ao m\u00e1ximo o CPL, continuando a obter leads qualificadas. Num pr\u00f3ximo artigo partilharemos algumas dicas para redu\u00e7\u00e3o do CPL.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8818bb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8818bb8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07e640f\" data-id=\"07e640f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15e0752 elementor-widget elementor-widget-heading\" data-id=\"15e0752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Categoria autom\u00f3vel com novos tipos de an\u00fancios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-718641b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"718641b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1356de\" data-id=\"c1356de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb56e62 elementor-widget elementor-widget-text-editor\" data-id=\"fb56e62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Os \u00faltimos dois anos for\u00e7aram v\u00e1rios setores a ajustarem constantemente as suas estrat\u00e9gias, como rea\u00e7\u00e3o aos problemas na cadeia de produ\u00e7\u00e3o, restri\u00e7\u00f5es pand\u00e9micas e turbul\u00eancia econ\u00f3mica. Para ajudar esses setores a ajustarem-se \u00e0 nova realidade, o Google Ads lan\u00e7ou v\u00e1rios formatos de an\u00fancio exclusivos para setores espec\u00edficos. Por exemplo, <b>para o setor autom\u00f3vel, lan\u00e7ou um formato que em muito se assemelha a um an\u00fancio de Shopping (os Vehicle Ads). <\/b>Este novo an\u00fancio \u00e9 apresentado com destaque no topo da SERP (Search Engine Results Page) e destaca a imagem, pre\u00e7o, condi\u00e7\u00e3o e localiza\u00e7\u00e3o dos carros.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88aee72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88aee72\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2d4f15\" data-id=\"c2d4f15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a99eb62 elementor-widget elementor-widget-image\" data-id=\"a99eb62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-6-240x300.png\" class=\"attachment-medium size-medium wp-image-2910\" alt=\"Vehicle Ads\" srcset=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-6-240x300.png 240w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-6-819x1024.png 819w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-6-768x960.png 768w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-6-10x12.png 10w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-6-595xh.png 595w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-6.png 1080w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7952df8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7952df8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d83023\" data-id=\"7d83023\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38fee8e elementor-widget elementor-widget-heading\" data-id=\"38fee8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Os an\u00fancios de Texto Expandido chegaram ao fim...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b459dc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b459dc5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-caedc2d\" data-id=\"caedc2d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4f184c elementor-widget elementor-widget-text-editor\" data-id=\"d4f184c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Todos os profissionais de marketing se orgulham de criarem o an\u00fancio de texto perfeito e, nos \u00faltimos 22 anos, escrevemos, test\u00e1mos e otimiz\u00e1mos manualmente os an\u00fancios PPC no Google Ads. Ao longo dos anos, o Google introduziu v\u00e1rios novos formatos de an\u00fancio de pesquisa. Em 2016, o Google duplicou o tamanho dos seus an\u00fancios de texto padr\u00e3o com an\u00fancios de texto expandidos. E, em 2018, os an\u00fancios de texto expandido cresceram ainda mais. Mas depois de v\u00e1rios anos de mudan\u00e7a, o Google Ads finalmente eliminou os an\u00fancios de texto expandido &#8211; em junho do ano passado &#8211; n\u00e3o permitindo mais que criemos an\u00fancios no formato que definiu a publicidade PPC por anos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94e70aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94e70aa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-960b722\" data-id=\"960b722\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28b6f7b elementor-widget elementor-widget-image\" data-id=\"28b6f7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"500\" src=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/A-publicidade-nao-esta-a-funcionar-1.png\" class=\"attachment-large size-large wp-image-2911\" alt=\"\" srcset=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/A-publicidade-nao-esta-a-funcionar-1.png 768w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/A-publicidade-nao-esta-a-funcionar-1-300x195.png 300w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/A-publicidade-nao-esta-a-funcionar-1-18x12.png 18w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/A-publicidade-nao-esta-a-funcionar-1-595xh.png 595w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0608f00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0608f00\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc15509\" data-id=\"dc15509\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15af304 elementor-widget elementor-widget-text-editor\" data-id=\"15af304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O tipo de <b>an\u00fancio padr\u00e3o do Google \u00e9 ent\u00e3o o an\u00fancio de pesquisa responsivo (Responsive Search Ad<\/b>), que permite aos anunciantes fornecerem v\u00e1rios recursos de texto diferentes para o Google juntar para criar o an\u00fancio que mostra na SERP para cada pesquisa.<\/p><p>Este formato de an\u00fancio baseado em recursos e aprendizagem do algoritmo tem um potencial consider\u00e1vel para veicular mais de 40.000 varia\u00e7\u00f5es exclusivas de um an\u00fancio com recursos suficientes. Mas esta mudan\u00e7a efetivamente limita o controlo das marcas sobre as mensagens que querem veicular nos seus an\u00fancios, bem como limita os testes na SERP.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81d94e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81d94e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee929f9\" data-id=\"ee929f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b51af84 elementor-widget elementor-widget-heading\" data-id=\"b51af84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. ... e chegaram ao fim as campanhas Smart Shopping e Locais...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1b6ad8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1b6ad8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3eb39e9\" data-id=\"3eb39e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60fa386 elementor-widget elementor-widget-text-editor\" data-id=\"60fa386\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Todos os que fazemos campanhas para ecommerce estamos muito familiarizados com as campanhas de shopping. Em 2018, o Google lan\u00e7ou o seu tipo de campanha <b>Smart Shopping<\/b> para ajudar as empresas a promoverem os seus an\u00fancios de compras na Pesquisa, Display e YouTube. Com apenas um feed de produto no Google Merchant Center, o alcance do Google Ads estava assim facilmente dispon\u00edvel para todas as pequenas empresas. Da mesma forma, o Google lan\u00e7ou as <b>Campanhas Locais<\/b> em 2019 para ajudar as empresas locais a promoverem o seu perfil comercial do Google na Pesquisa Google, Mapas, Gmail, Rede de Display e YouTube.<\/p><p>Ambas as campanhas ofereceram \u00e0s pequenas empresas grande ROI com or\u00e7amentos baixos e ajudaram a automatizar grande parte da gest\u00e3o das suas campanhas. No entanto, no in\u00edcio de 2022, o Google parou de permitir que os anunciantes criassem estes dois tipos de campanha e come\u00e7ou a &#8220;atualiz\u00e1-las&#8221; automaticamente para o mais novo tipo de campanha do Google, <b>Performance Max<\/b>.<\/p><p>\u00a0<\/p><p>As campanhas Performance Max t\u00eam v\u00e1rios recursos exclusivos e oferecem ainda mais alcance em novos posicionamentos de an\u00fancios, incluindo o feed Discovery do Google. Mais alcance, mais posicionamentos e mais automa\u00e7\u00e3o permitem que muitos anunciantes tenham um aumento significativo nas convers\u00f5es com um CPA mais baixo. Mas&#8230;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-788ce4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"788ce4d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-833bc91\" data-id=\"833bc91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd3b086 elementor-widget elementor-widget-image\" data-id=\"fd3b086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"500\" src=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/A-publicidade-nao-esta-a-funcionar-2.png\" class=\"attachment-large size-large wp-image-2912\" alt=\"O fim das campanhas locais e de smart shopping\" srcset=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/A-publicidade-nao-esta-a-funcionar-2.png 768w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/A-publicidade-nao-esta-a-funcionar-2-300x195.png 300w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/A-publicidade-nao-esta-a-funcionar-2-18x12.png 18w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/A-publicidade-nao-esta-a-funcionar-2-595xh.png 595w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-467f1be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"467f1be\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b945e2\" data-id=\"9b945e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ac38a9 elementor-widget elementor-widget-text-editor\" data-id=\"7ac38a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>&#8230;mas as campanhas Performance Max totalmente automatizadas do Google exigem uma boa quantidade de dados e um bom or\u00e7amento antes de funcionarem sem problemas. Embora em teoria possamos ativar estas campanhas com qualquer or\u00e7amento, os anunciantes obt\u00eam melhores resultados com or\u00e7amentos maiores (pelo menos US$ 100\/dia).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77b16a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77b16a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8006567\" data-id=\"8006567\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abad73a elementor-widget elementor-widget-heading\" data-id=\"abad73a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. ... e os p\u00fablicos semelhantes v\u00eam a seguir!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e041b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e041b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d16df43\" data-id=\"d16df43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df11cfa elementor-widget elementor-widget-text-editor\" data-id=\"df11cfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O Google introduziu h\u00e1 quase 10 anos os P\u00fablicos Semelhantes, sendo usados muito frequentemente em campanhas de Display e Youtube. No entanto, novos padr\u00f5es de privacidade atingiram duramente as solu\u00e7\u00f5es de audi\u00eancia do Google e do Facebook. Por isso, em novembro de 2022, o Google anunciou que planeia fazer a transi\u00e7\u00e3o das Similar Audiences para solu\u00e7\u00f5es de p\u00fablico \u201cmais poderosas e dur\u00e1veis\u201d em 2023.<\/p><p>\u00a0<\/p><p>Temos mais alguns meses para usarmos os P\u00fablicos Semelhantes do Google nas campanhas. <b>A partir de maio de 2023, os P\u00fablicos Semelhantes n\u00e3o estar\u00e3o dispon\u00edveis para serem adicionados a novas campanhas ou grupos de an\u00fancios.<\/b> Pouco tempo depois, em agosto de 2023, ser\u00e3o removidos de toda a segmenta\u00e7\u00e3o da campanha.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90c7e61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90c7e61\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a116bee\" data-id=\"a116bee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7871a59 elementor-widget elementor-widget-image\" data-id=\"7871a59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"500\" src=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/A-publicidade-nao-esta-a-funcionar-3.png\" class=\"attachment-large size-large wp-image-2913\" alt=\"O fim das similar audiences\" srcset=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/A-publicidade-nao-esta-a-funcionar-3.png 768w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/A-publicidade-nao-esta-a-funcionar-3-300x195.png 300w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/A-publicidade-nao-esta-a-funcionar-3-18x12.png 18w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/A-publicidade-nao-esta-a-funcionar-3-595xh.png 595w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-268ab13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"268ab13\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac630fe\" data-id=\"ac630fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6fb332 elementor-widget elementor-widget-text-editor\" data-id=\"e6fb332\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O Google recomenda que todos os anunciantes criem o h\u00e1bito de confiar nos seus dados prim\u00e1rios (<b>first party data<\/b>), como listas de clientes, para criar novos p\u00fablicos para as suas campanhas. Al\u00e9m disso, o Google recomenda aproveitar as estrat\u00e9gias de lances inteligentes e a segmenta\u00e7\u00e3o otimizada para continuar a otimizar o desempenho das campanhas. Os anunciantes que procurem escalar o seu alcance indo al\u00e9m dos seus dados pr\u00f3prios podem beneficiar da expans\u00e3o do p\u00fablico do Google (depois da desativa\u00e7\u00e3o dos P\u00fablicos Semelhantes).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b15f04d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b15f04d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03f9a78\" data-id=\"03f9a78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a8ed13 elementor-widget elementor-widget-heading\" data-id=\"8a8ed13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Novos insights de publicidade dos concorrentes na SERP (Search Engine Results Page)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e84a1bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e84a1bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-362cca8\" data-id=\"362cca8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa81b0b elementor-widget elementor-widget-text-editor\" data-id=\"aa81b0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Em 2021, o Google anunciou que expandiria o seu programa de verifica\u00e7\u00e3o de anunciantes e ofereceria mais transpar\u00eancia aos utilizadores que v\u00eaem an\u00fancios direcionados dentro e fora da SERP. Com esses esfor\u00e7os, o Google lan\u00e7ou o <b>My Ad Center<\/b> em outubro de 2022, permitindo que os utilizadores explorem como os anunciantes os alcan\u00e7am.<\/p><p>Entre os recursos do My Ad Center est\u00e1 uma nova e poderosa ferramenta chamada <b>\u201cP\u00e1ginas do Anunciante\u201d<\/b>. Essas P\u00e1ginas do Anunciante permitem que os utilizadores vejam todos os outros an\u00fancios que o anunciante veiculou nos \u00faltimos 30 dias.<\/p><p>\u00a0<\/p><p>Para visualizar a p\u00e1gina do anunciante de uma empresa, \u00e9 necess\u00e1rio clicar nos tr\u00eas pontos ao lado de um an\u00fancio. A partir da\u00ed, podemos ver os detalhes dos Anunciantes Verificados, como o nome comercial legal e a localiza\u00e7\u00e3o. Mas o mais interessante \u00e9 que podemos clicar em \u201cVer mais an\u00fancios deste anunciante\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12427bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12427bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d52b0a8\" data-id=\"d52b0a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7dc3f5 elementor-widget elementor-widget-image\" data-id=\"b7dc3f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-7-1024x1024.png\" class=\"attachment-large size-large wp-image-2914\" alt=\"Ad Center\" srcset=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-7-1024x1024.png 1024w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-7-300x300.png 300w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-7-150x150.png 150w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-7-768x768.png 768w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-7-12x12.png 12w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-7-595xh.png 595w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-7.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5b43bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5b43bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cec465f\" data-id=\"cec465f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e669a97 elementor-widget elementor-widget-text-editor\" data-id=\"e669a97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A partir daqui, podemos ver todos os an\u00fancios que o anunciante exibiu nos \u00faltimos 30 dias. Podemos at\u00e9 filtrar esses resultados por an\u00fancios de texto, gr\u00e1ficos e em v\u00eddeo. \u00c9 uma excelente ferramenta para an\u00e1lise da concorr\u00eancia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2b48bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2b48bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a06649\" data-id=\"4a06649\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b94a308 elementor-widget elementor-widget-image\" data-id=\"b94a308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-8-1024x1024.png\" class=\"attachment-large size-large wp-image-2915\" alt=\"An\u00fancios da concorr\u00eancia em Google Ads\" srcset=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-8-1024x1024.png 1024w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-8-300x300.png 300w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-8-150x150.png 150w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-8-768x768.png 768w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-8-12x12.png 12w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-8-595xh.png 595w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-8.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ea99a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ea99a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b37151f\" data-id=\"b37151f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b0f14c elementor-widget elementor-widget-heading\" data-id=\"5b0f14c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Nome e log\u00f3tipo da marca na SERP (Search Engine Results Page)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60617b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60617b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f57465e\" data-id=\"f57465e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a26c095 elementor-widget elementor-widget-text-editor\" data-id=\"a26c095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Os anunciantes verificados obt\u00eam agora prote\u00e7\u00e3o do Google com os ativos NOME COMERCIAL e LOG\u00d3TIPO que aparecem na p\u00e1gina de resultados.<\/p><p>Estes novos recursos est\u00e3o dispon\u00edveis exclusivamente para <b>anunciantes verificados<\/b>. N\u00e3o s\u00e3o apenas uma adi\u00e7\u00e3o visualmente atraente; o Google tamb\u00e9m espera que as suas pol\u00edticas para esses ativos de nome e log\u00f3tipo da empresa ajudem a reduzir a falsifica\u00e7\u00e3o de identidade e a fraude. Para usarem esses novos recursos, os anunciantes devem <b>concluir o processo de verifica\u00e7\u00e3o com o Google.<\/b><\/p><p>Al\u00e9m disso, os anunciantes s\u00f3 podem usar esse recurso para destacar o seu nome comercial legal ou uma correspond\u00eancia estrita com seu nome de dom\u00ednio. Os ativos de log\u00f3tipos tamb\u00e9m devem ser exibidos com destaque e corresponder \u00e0 identidade dos anunciantes verificados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7efa71b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7efa71b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08cc0a4\" data-id=\"08cc0a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-903652b elementor-widget elementor-widget-image\" data-id=\"903652b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-9-1024x1024.png\" class=\"attachment-large size-large wp-image-2916\" alt=\"Ativos NOME e LOG\u00d3TIPO\" srcset=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-9-1024x1024.png 1024w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-9-300x300.png 300w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-9-150x150.png 150w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-9-768x768.png 768w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-9-12x12.png 12w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-9-595xh.png 595w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/Design-sem-nome-9.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0cfc3b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0cfc3b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e9c9a6\" data-id=\"3e9c9a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6eadcdf elementor-widget elementor-widget-heading\" data-id=\"6eadcdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Novos recursos de narra\u00e7\u00e3o \/ voz para an\u00fancios em v\u00eddeo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35d2091 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35d2091\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3e682a\" data-id=\"b3e682a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcf58a9 elementor-widget elementor-widget-text-editor\" data-id=\"fcf58a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Em parte impulsionado pela r\u00e1pida ascens\u00e3o do TikTok e dos respectivos recursos de edi\u00e7\u00e3o facilmente acess\u00edveis, o Google introduziu novos recursos para o seu conte\u00fado de an\u00fancios em v\u00eddeo no ver\u00e3o passado. Entre as melhorias, <b>os anunciantes agora podem adicionar uma narra\u00e7\u00e3o aos seus an\u00fancios em v\u00eddeo do YouTube<\/b> (aos j\u00e1 existentes, sem edi\u00e7\u00e3o adicional). Foi ainda partilhado pelo Google que menos de metade dos an\u00fancios em v\u00eddeo inclu\u00edam locu\u00e7\u00e3o; e, de acordo com a sua pesquisa, <u>incluir locu\u00e7\u00e3o nesses an\u00fancios pode aumentar o recall do an\u00fancio em 25% e reduzir o custo por utilizador impactado em 50% em compara\u00e7\u00e3o com os an\u00fancios originais<\/u>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c256ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c256ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0869b84\" data-id=\"0869b84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-284c04e elementor-widget elementor-widget-image\" data-id=\"284c04e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"576\" height=\"375\" src=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/A-publicidade-nao-esta-a-funcionar-5.png\" class=\"attachment-large size-large wp-image-2923\" alt=\"Narra\u00e7\u00e3o nos an\u00fancios em v\u00eddeo\" srcset=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/A-publicidade-nao-esta-a-funcionar-5.png 576w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/A-publicidade-nao-esta-a-funcionar-5-300x195.png 300w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/A-publicidade-nao-esta-a-funcionar-5-18x12.png 18w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e653a91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e653a91\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7636cce\" data-id=\"7636cce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9a8a88 elementor-widget elementor-widget-text-editor\" data-id=\"b9a8a88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Os anunciantes podem escolher oito vozes diferentes (quatro masculinas, quatro femininas) para os seus <i>voice-overs,\u00a0<\/i>fornecer o\u00a0<i>script e\u00a0<\/i>visualizar e editar os <i>voice-overs<\/i> diretamente no Google Ads, <b>sem necessidade de recurso a nenhum software de edi\u00e7\u00e3o de v\u00eddeo adicional ou experi\u00eancia de v\u00eddeo.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1dfe12c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1dfe12c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bcd7fa\" data-id=\"0bcd7fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c1ac7f elementor-widget elementor-widget-heading\" data-id=\"4c1ac7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. Os an\u00fancios em \u00e1udio chegam ao Youtube (para impactarem os ouvintes de m\u00fasica e de podcasts)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e04a0c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e04a0c9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aface65\" data-id=\"aface65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9992a5f elementor-widget elementor-widget-text-editor\" data-id=\"9992a5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O YouTube oferece aos utilizadores 2 op\u00e7\u00f5es &#8211; assistir em ecr\u00e3 ou ouvir em qualquer lugar. Para ajudar os anunciantes a oferecerem uma experi\u00eancia de an\u00fancio ideal e aumentar o alcance dos an\u00fancios a estes utilizadores que apenas ouvem (m\u00fasica ou podcasts), foram desenvolvidos os an\u00fancios de \u00e1udio. Veja um exemplo abaixo:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a374d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a374d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba80025\" data-id=\"ba80025\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-805167f elementor-widget elementor-widget-video\" data-id=\"805167f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=_t6UAuvLKFs&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1801807 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1801807\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5136b44\" data-id=\"5136b44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78244e7 elementor-widget elementor-widget-text-editor\" data-id=\"78244e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Conforme comunicado pelo Google em Outubro de 2022, &#8220;<i>durante a fase de teste, 87% das campanhas de \u00e1udio beta medidas impulsionaram o recall do an\u00fancio e 81% das campanhas de \u00e1udio beta medidas impulsionaram o reconhecimento da marca.<\/i>&#8220;<\/p><p>As <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10227746\"><i>best practices<\/i> recomendadas pelo Google para an\u00fancios de \u00e1udio<\/a> recomendam usar uma imagem est\u00e1tica ou uma anima\u00e7\u00e3o simples e focar-se na qualidade do som, usando um tom de conversa e um CTA (<i>call to action<\/i>) curto e eficaz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01ac098 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01ac098\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98ed21f\" data-id=\"98ed21f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-332c30d elementor-widget elementor-widget-heading\" data-id=\"332c30d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10. Um teste beta de palavras chave de correspond\u00eancia ampla deixa-nos expectantes...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cd4e83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cd4e83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ef7ce2\" data-id=\"3ef7ce2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d5dda8 elementor-widget elementor-widget-text-editor\" data-id=\"7d5dda8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Em outubro, o Google lan\u00e7ou um recurso beta limitado que permite aos anunciantes ativarem a <b>segmenta\u00e7\u00e3o ampla por palavras-chave no n\u00edvel da campanha<\/b>. Isso n\u00e3o nos surpreende, uma vez que os lances inteligentes e a correspond\u00eancia ampla s\u00e3o dois dos principais esfor\u00e7os por parte da plataforma. Mas foi um pouco assustador ver uma op\u00e7\u00e3o sem tipos de correspond\u00eancia, mesmo que seja apenas um teste beta.<\/p><p>Existir\u00e1 um futuro sem tipos de correspond\u00eancia de palavras-chave \u00e0 vista? N\u00e3o sabemos. O Google confirmou que os tipos de correspond\u00eancia de palavras-chave n\u00e3o v\u00e3o a lugar nenhum. Aguardemos por mais novidades&#8230;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b249331 elementor-widget elementor-widget-spacer\" data-id=\"b249331\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90388b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90388b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a027e56\" data-id=\"a027e56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ba07b1 elementor-widget elementor-widget-video\" data-id=\"9ba07b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/01\/A-publicidade-nao-esta-a-funcionar.mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fda2650 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"fda2650\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-837b785\" data-id=\"837b785\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4c55a1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f4c55a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-grow\" href=\"https:\/\/konversionwizards.com\/en\/pedido-de-orcamento\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Clique Aqui. Vamos ajud\u00e1-lo a crescer!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d5b829 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d5b829\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fee2f00\" data-id=\"fee2f00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dd0e80 elementor-widget elementor-widget-text-editor\" data-id=\"2dd0e80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Principal fonte consultada: <span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/www.wordstream.com\/\">Wordstream<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Neste artigo, vimos explicar as principais mudan\u00e7as que ocorreram em 2022 no Google Ads e para as quais temos que estar atentos em 2023. As atualiza\u00e7\u00f5es em Google Ads n\u00e3o s\u00e3o apenas altera\u00e7\u00f5es \u00e0 plataforma mas tamb\u00e9m todo o contexto internacional nos obriga a uma permanente adapta\u00e7\u00e3o e procura de solu\u00e7\u00f5es. 1. Incremento do custo [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-2904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 atualiza\u00e7\u00f5es Google Ads em 2023 que a sua empresa tem mesmo que conhecer - Konversion Wizards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/konversionwizards.com\/en\/novidades-google-ads-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 atualiza\u00e7\u00f5es Google Ads em 2023 que a sua empresa tem mesmo que conhecer - Konversion Wizards\" \/>\n<meta property=\"og:description\" content=\"Neste artigo, vimos explicar as principais mudan\u00e7as que ocorreram em 2022 no Google Ads e para as quais temos que estar atentos em 2023. As atualiza\u00e7\u00f5es em Google Ads n\u00e3o s\u00e3o apenas altera\u00e7\u00f5es \u00e0 plataforma mas tamb\u00e9m todo o contexto internacional nos obriga a uma permanente adapta\u00e7\u00e3o e procura de solu\u00e7\u00f5es. 1. 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