{"id":4095,"date":"2023-09-15T09:55:05","date_gmt":"2023-09-15T09:55:05","guid":{"rendered":"https:\/\/konversionwizards.com\/?p=4095"},"modified":"2023-09-15T10:15:32","modified_gmt":"2023-09-15T10:15:32","slug":"anuncios-online-evitarerroscomuns","status":"publish","type":"post","link":"https:\/\/konversionwizards.com\/en\/anuncios-online-evitarerroscomuns\/","title":{"rendered":"An\u00fancios online: como evitar erros comuns e impulsionar os seus resultados com o marketing digital?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4095\" class=\"elementor elementor-4095\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a034453 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a034453\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f9563c\" data-id=\"4f9563c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28478a0 elementor-widget elementor-widget-text-editor\" data-id=\"28478a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Os <strong>an\u00fancios online<\/strong> s\u00e3o uma forma poderosa de marketing digital que pode ajudar as empresas a <span style=\"text-decoration: underline;\">alcan\u00e7arem novos clientes, aumentarem as vendas e melhorarem o reconhecimento da marca<\/span>. No entanto, \u00e9 importante evitar alguns erros comuns para garantir que as campanhas sejam eficazes.<\/p><p>Muitas empresas ainda desconhecem que, para que o investimento em publicidade online tenha retorno, n\u00e3o basta criar conte\u00fado nas redes sociais e depois clicar no bot\u00e3o azul de &#8216;Promover post&#8217;&#8230; A publicidade nas redes sociais \u00e9 uma parte do marketing digital que se designa <strong>Marketing de Performance<\/strong> e, para gerar retorno, exige a cria\u00e7\u00e3o pr\u00e9via de uma estrat\u00e9gia.<\/p><p>Que erros vemos serem habitualmente cometidos?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d0ee3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d0ee3b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb61809\" data-id=\"bb61809\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b41730f elementor-widget elementor-widget-heading\" data-id=\"b41730f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. N\u00e3o definir objetivos claros<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42ddfc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42ddfc2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3922207\" data-id=\"3922207\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73bf940 elementor-widget elementor-widget-text-editor\" data-id=\"73bf940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Antes de se criar uma campanha de an\u00fancios online (ou v\u00e1rias campanhas dentro de uma estrat\u00e9gia integrada), \u00e9 importante definirmos claramente os seus objetivos. O que se pretende alcan\u00e7ar com a campanha? Aumentar as vendas? Gerar leads? Melhorar o reconhecimento da marca?<\/p><p>Determinar os objetivos ajudar\u00e1 a escolher as palavras-chave certas, criar an\u00fancios eficazes (criando imagens, v\u00eddeos e textos direcionados a esse objetivo) e acompanhar o desempenho da campanha.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8818bb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8818bb8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07e640f\" data-id=\"07e640f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15e0752 elementor-widget elementor-widget-heading\" data-id=\"15e0752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. N\u00e3o segmentar o p\u00fablico-alvo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-718641b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"718641b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1356de\" data-id=\"c1356de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb56e62 elementor-widget elementor-widget-text-editor\" data-id=\"fb56e62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Os an\u00fancios online t\u00eam que ser direcionados a um p\u00fablico-alvo espec\u00edfico. Pense no seu cliente ideal: qual \u00e9 a sua faixa et\u00e1ria? Onde mora? Quais s\u00e3o seus interesses? Que dores ou desejos tem que podem ser resolvidos pelo seu produto ou servi\u00e7o?<\/p><p>Ao segmentar o seu p\u00fablico-alvo, pode garantir que os seus an\u00fancios sejam vistos pelas pessoas que t\u00eam mais probabilidade de se interessar pelo seu produto ou servi\u00e7o, clicando no an\u00fancio e fazendo a a\u00e7\u00e3o pretendida (comprar, registar-se, preencher um formul\u00e1rio, pedir um or\u00e7amento, etc).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a82f95 elementor-widget elementor-widget-image\" data-id=\"2a82f95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/09\/Quem-e-o-seu-publico-alvo.png\" class=\"attachment-large size-large wp-image-4100\" alt=\"Segmentar o p\u00fablico alvo das campanhas de publicidade\" srcset=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/09\/Quem-e-o-seu-publico-alvo.png 1024w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/09\/Quem-e-o-seu-publico-alvo-300x300.png 300w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/09\/Quem-e-o-seu-publico-alvo-150x150.png 150w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/09\/Quem-e-o-seu-publico-alvo-768x768.png 768w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/09\/Quem-e-o-seu-publico-alvo-12x12.png 12w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/09\/Quem-e-o-seu-publico-alvo-595xh.png 595w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7952df8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7952df8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d83023\" data-id=\"7d83023\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38fee8e elementor-widget elementor-widget-heading\" data-id=\"38fee8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Criar an\u00fancios irrelevantes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b459dc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b459dc5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-caedc2d\" data-id=\"caedc2d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4f184c elementor-widget elementor-widget-text-editor\" data-id=\"d4f184c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Os an\u00fancios online devem ser relevantes para o seu p\u00fablico-alvo. Se os seus an\u00fancios n\u00e3o forem relevantes, as pessoas n\u00e3o v\u00e3o clicar.<\/p><p>Certifique-se de que os seus an\u00fancios sejam claros, concisos e atraentes. Use palavras-chave relevantes e apresente uma oferta que seja irrecus\u00e1vel para o seu p\u00fablico-alvo.<\/p><p>\u00c9 importante ter isto em mente: <strong>a convers\u00e3o n\u00e3o ocorre na rede social onde o an\u00fancio \u00e9 exibido nem na p\u00e1gina do Google onde o an\u00fancio aparece depois de ser feita uma pesquisa por um determinado termo.<\/strong> <span style=\"text-decoration: underline;\">A convers\u00e3o ocorre depois do clique no an\u00fancio.<\/span> Logo, os an\u00fancios t\u00eam como principal miss\u00e3o: 1) nas redes sociais, interromperem o scroll, atraindo as pessoas para o verem e lerem e depois clicarem para terem a a\u00e7\u00e3o que pretendemos que tenham (subscri\u00e7\u00e3o, compra, registo, etc); 2) no Google Search, em poucas linhas, apresentarem os melhores argumentos para que o clique ocorra, havendo sempre a preocupa\u00e7\u00e3o de o an\u00fancio conter no seu texto a maioria dos termos de pesquisa que o fizeram aparecer na p\u00e1gina de resultados do Google.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81d94e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81d94e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee929f9\" data-id=\"ee929f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b51af84 elementor-widget elementor-widget-heading\" data-id=\"b51af84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. N\u00e3o testar e otimizar as campanhas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1b6ad8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1b6ad8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3eb39e9\" data-id=\"3eb39e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60fa386 elementor-widget elementor-widget-text-editor\" data-id=\"60fa386\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Os an\u00fancios online s\u00e3o uma ferramenta din\u00e2mica. Com elevada regularidade temos que olhar para as campanhas, otimiz\u00e1-las (quanto ao budget, p\u00fablicos, mensagens, criatividades, palavras chave, CTA&#8217;s &#8211; <em>call to action&#8217;s<\/em>, entre outros eixos de an\u00e1lise de desempenho).<\/p><p>Ao testarmos diferentes configura\u00e7\u00f5es, podemos identificar o que funciona e o que n\u00e3o funciona. Para al\u00e9m disso, \u00e9 recomend\u00e1vel fazerem-se testes A\/B para que sejam as m\u00e9tricas a mostrarem-nos o que resulta melhor para o nosso objetivo. Exemplo: numa campanha de Facebook e Instagram Ads, usar o mesmo an\u00fancio e o mesmo budget para 2 audi\u00eancias diferentes. Passados alguns dias conseguiremos compreender qual delas teve maior taxa de cliques e um custo por convers\u00e3o mais baixo (ex: qual delas gerou maior n\u00famero de leads e um custo por lead inferior).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-788ce4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"788ce4d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-833bc91\" data-id=\"833bc91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd3b086 elementor-widget elementor-widget-image\" data-id=\"fd3b086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/09\/Quem-e-o-seu-publico-alvo-1.png\" class=\"attachment-large size-large wp-image-4101\" alt=\"Otimiza\u00e7\u00e3o das campanhas\" srcset=\"https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/09\/Quem-e-o-seu-publico-alvo-1.png 1024w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/09\/Quem-e-o-seu-publico-alvo-1-300x300.png 300w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/09\/Quem-e-o-seu-publico-alvo-1-150x150.png 150w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/09\/Quem-e-o-seu-publico-alvo-1-768x768.png 768w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/09\/Quem-e-o-seu-publico-alvo-1-12x12.png 12w, https:\/\/konversionwizards.com\/wp-content\/uploads\/2023\/09\/Quem-e-o-seu-publico-alvo-1-595xh.png 595w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77b16a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77b16a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8006567\" data-id=\"8006567\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abad73a elementor-widget elementor-widget-heading\" data-id=\"abad73a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. N\u00e3o acompanhar os resultados<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e041b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e041b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d16df43\" data-id=\"d16df43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df11cfa elementor-widget elementor-widget-text-editor\" data-id=\"df11cfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9 imprescind\u00edvel o acompanhamento dos resultados das campanhas de publicidade online. S\u00f3 dessa forma conseguimos:<\/p><ul><li>perceber o que est\u00e1 e n\u00e3o est\u00e1 a funcionar<\/li><li>atuar atempadamente quando algo n\u00e3o est\u00e1 a funcionar<\/li><li>otimizar as campanhas para obtermos os melhores resultados<\/li><li>alterar a estrat\u00e9gia se chegarmos \u00e0 conclus\u00e3o que a que estamos a seguir precisa de ser reformulada<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ea99a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ea99a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b37151f\" data-id=\"b37151f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b0f14c elementor-widget elementor-widget-heading\" data-id=\"5b0f14c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclus\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60617b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60617b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f57465e\" data-id=\"f57465e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a26c095 elementor-widget elementor-widget-text-editor\" data-id=\"a26c095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O marketing de performance \u00e9 aquela pe\u00e7a do puzzle no marketing digital que permite <strong>acelerar resultados<\/strong> <em>praticamente<\/em> de um dia para o outro. As outras pe\u00e7as s\u00e3o muito importantes e n\u00e3o devemos nunca abdicar delas numa estrat\u00e9gia de marketing digital. O conte\u00fado, a gest\u00e3o das redes sociais, o SEO (<em>search engine optimization<\/em>) e o email marketing s\u00e3o cruciais; por\u00e9m, uma empresa que atue em todas essas \u00e1reas mas n\u00e3o invista em publicidade online, ter\u00e1 um caminho moroso e caro (em tempo e recursos humanos).<\/p><p>S\u00f3 a publicidade online permite aumentarmos o alcance das nossas mensagens, segmentarmos a quem queremos mostrar as nossas mensagens\u00a0 encaminharmos as audi\u00eancias desde o topo do funil de vendas at\u00e9 ao momento da convers\u00e3o (lead ou compra).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fda2650 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"fda2650\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-837b785\" data-id=\"837b785\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4c55a1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f4c55a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-grow\" href=\"https:\/\/konversionwizards.com\/en\/pedido-de-orcamento\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Clique Aqui. Vamos ajud\u00e1-lo a crescer!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ae1257 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ae1257\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19201db\" data-id=\"19201db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93981df elementor-share-buttons--skin-framed elementor-share-buttons--view-icon-text elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"93981df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tWhatsApp\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Os an\u00fancios online s\u00e3o uma forma poderosa de marketing digital que pode ajudar as empresas a alcan\u00e7arem novos clientes, aumentarem as vendas e melhorarem o reconhecimento da marca. No entanto, \u00e9 importante evitar alguns erros comuns para garantir que as campanhas sejam eficazes. Muitas empresas ainda desconhecem que, para que o investimento em publicidade online [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-4095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidadeonline"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An\u00fancios online: como evitar erros comuns e impulsionar os seus resultados com o marketing digital? - Konversion Wizards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/konversionwizards.com\/en\/anuncios-online-evitarerroscomuns\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An\u00fancios online: como evitar erros comuns e impulsionar os seus resultados com o marketing digital? - Konversion Wizards\" \/>\n<meta property=\"og:description\" content=\"Os an\u00fancios online s\u00e3o uma forma poderosa de marketing digital que pode ajudar as empresas a alcan\u00e7arem novos clientes, aumentarem as vendas e melhorarem o reconhecimento da marca. No entanto, \u00e9 importante evitar alguns erros comuns para garantir que as campanhas sejam eficazes. 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