{"id":4126,"date":"2023-12-12T11:40:46","date_gmt":"2023-12-12T11:40:46","guid":{"rendered":"https:\/\/konversionwizards.com\/?p=4126"},"modified":"2024-04-09T11:26:31","modified_gmt":"2024-04-09T11:26:31","slug":"2024-pontos-chave-a-ter-em-conta-no-marketing-digital-pelos-especialistas-google","status":"publish","type":"post","link":"https:\/\/konversionwizards.com\/en\/2024-pontos-chave-a-ter-em-conta-no-marketing-digital-pelos-especialistas-google\/","title":{"rendered":"2024: 4 pontos-chave a ter em conta no marketing digital (pelos especialistas Google)"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4126\" class=\"elementor elementor-4126\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a034453 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a034453\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f9563c\" data-id=\"4f9563c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28478a0 elementor-widget elementor-widget-text-editor\" data-id=\"28478a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Esta \u00e9 a \u00e9poca habitual em que proliferam previs\u00f5es, tend\u00eancias e vatic\u00ednios acerca do ano vindouro. Confessamos que \u00e9 algo, para n\u00f3s, interessante. \u00c9 a vers\u00e3o de marketing das previs\u00f5es do hor\u00f3scopo \ud83d\ude42 Ora, desta vez analis\u00e1mos em detalhe as <strong>reflex\u00f5es e an\u00e1lises de alguns especialistas Google<\/strong> e decidimos traz\u00ea-las para este artigo, complementadas com a nossa vis\u00e3o cr\u00edtica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d0ee3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d0ee3b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb61809\" data-id=\"bb61809\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b41730f elementor-widget elementor-widget-heading\" data-id=\"b41730f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Atingimos o status de 'never normal'<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42ddfc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42ddfc2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3922207\" data-id=\"3922207\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73bf940 elementor-widget elementor-widget-text-editor\" data-id=\"73bf940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Considerando que o mundo nunca mais tranquilizou desde o in\u00edcio de 2020, <strong>a especialista Kristell Rivaille refere que cheg\u00e1mos ao estado <em>never normal. <\/em><\/strong>O que significa isto? Significa que, num mundo de mudan\u00e7as e turbul\u00eancia, uma estrat\u00e9gia criada hoje pode estar obsoleta amanh\u00e3 e exigir rea\u00e7\u00e3o imediata por parte das ag\u00eancias e dos clientes. Significa responder mais rapidamente a qualquer situa\u00e7\u00e3o, como a evolu\u00e7\u00e3o do contexto econ\u00f3mico, as novas necessidades dos consumidores e os or\u00e7amentos flutuantes.<\/p><p>O conselho de Kristell Rivaille \u00e9 o seguinte: \u00ab<em>Tenha em mente a sua vis\u00e3o de longo prazo, mas entenda que o caminho rumo a ela n\u00e3o ser\u00e1 uma linha reta.<\/em>\u00bb<\/p><p>Temos o excelente exemplo da <a href=\"https:\/\/news.airbnb.com\/fr\/pouvoirdachat\/\" target=\"_blank\" rel=\"noopener\">mensagem de marketing da Airbnb France<\/a> que, no in\u00edcio de 2023, mudou a sua comunica\u00e7\u00e3o para melhor se adaptar ao incremento do custo de vida: \u00abEm toda a Fran\u00e7a, os anfitri\u00f5es contam com rendimentos adicionais resultantes da partilha do alojamento para fazer face ao aumento do custo de vida. Na verdade, 60% dos anfitri\u00f5es franceses afirmam que uma das raz\u00f5es pelas quais oferecem a totalidade ou parte do seu alojamento para alugar na Airbnb \u00e9 para ajud\u00e1-los a sobreviver.\u00bb Ora, ao assumir esta posi\u00e7\u00e3o na sua comunica\u00e7\u00e3o, a marca claramente se coloca como adjuvante dos anfitri\u00f5es e, de forma quase inconsciente, quem arrenda uma casa atrav\u00e9s da plataforma, sente que est\u00e1 a ajudar a combater as consequ\u00eancias da infla\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8818bb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8818bb8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07e640f\" data-id=\"07e640f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15e0752 elementor-widget elementor-widget-heading\" data-id=\"15e0752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Com o incremento do poder da IA vem tamb\u00e9m incremento de responsabilidade<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-718641b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"718641b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1356de\" data-id=\"c1356de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb56e62 elementor-widget elementor-widget-text-editor\" data-id=\"fb56e62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2023 foi o ano da explos\u00e3o e da massifica\u00e7\u00e3o de uso da Intelig\u00eancia Artificial. E, tal como sucede quase sempre quando nos chega uma nova tecnologia, temos a fase da explora\u00e7\u00e3o (raramente sensata) e depois chega-nos a fase da responsabiliza\u00e7\u00e3o e das regras a ela associadas.\u00a0<\/p><p>O potencial imenso e imprevisto que a Intelig\u00eancia Artificial trouxe para os profissionais de marketing digital centra-se sobretudo na rapidez e na disponibilidade, quanto a conte\u00fados, respostas e ajudas. A especialista <strong>Edina Baur fala-nos na responsabilidade no uso destas ferramentas<\/strong>, sobretudo no que toca a:<\/p><ul><li><strong>definir um KPI &#8216;estrela norte&#8217;:<\/strong> j\u00e1 fal\u00e1mos <a href=\"https:\/\/www.instagram.com\/p\/CxquuUkx85o\/\" target=\"_blank\" rel=\"noopener\">aqui<\/a> sobre a import\u00e2ncia dessa defini\u00e7\u00e3o para os neg\u00f3cios. No que \u00e0 IA diz respeito, dada a velocidade que permite atualmente, se tivermos bem definido esse KPI, \u00e9 mais f\u00e1cil analisarmos os resultados gerados com o aux\u00edlio dessas ferramentas (bem como os efeitos indesejados que da\u00ed possam surgir)<\/li><li><strong>transpar\u00eancia sobre o uso de dados:<\/strong> as pessoas esperam que as ferramentas de IA sejam utilizadas em marketing, por exemplo, para personalizarem as comunica\u00e7\u00f5es, mas tamb\u00e9m est\u00e3o preocupadas com o que acontece com os seus dados. \u00c9 por isso que precisamos ser transparentes e comunicar claramente como os dados do utilizador est\u00e3o a gerar informa\u00e7\u00e3o \u00e0s ferramentas de IA para serem mais \u00fateis e melhorarem as mensagens de marketing e as experi\u00eancias do site.<\/li><li><strong>conformidade legal e de marca:<\/strong> a IA permite que os profissionais de marketing acelerem a cria\u00e7\u00e3o de conte\u00fados, mas isso n\u00e3o significa que podemos ficar totalmente indiferentes. Segundo Edina Baur \u00ab<em>\u00e9\u00a0a combina\u00e7\u00e3o da contribui\u00e7\u00e3o humana e da tecnologia que pode impulsionar esta nova era de criatividade.\u00bb<\/em> Os profissionais de marketing devem garantir que os conte\u00fados s\u00e3o seguros para uso do ponto de vista legal e de direitos autorais e que representam o tom da marca.<\/li><\/ul><p>N\u00e3o h\u00e1 d\u00favida que a contribui\u00e7\u00e3o humana \u00e9 e ser\u00e1 essencial para um bom uso da IA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7952df8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7952df8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d83023\" data-id=\"7d83023\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38fee8e elementor-widget elementor-widget-heading\" data-id=\"38fee8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Pensar fora da caixa... de pesquisa \ud83d\ude42<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b459dc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b459dc5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-caedc2d\" data-id=\"caedc2d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4f184c elementor-widget elementor-widget-text-editor\" data-id=\"d4f184c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Em 2023 celebrou-se o 25.\u00ba anivers\u00e1rio do Google Search. Ora, muito se evoluiu desde a pesquisa que se fazia h\u00e1 25 anos at\u00e9 aos dias de hoje:<\/p><ul><li>existe a pesquisa por voz<\/li><li>existe a pesquisa por imagens (Google Lens) &#8211; atualmente, 12 mil milh\u00f5es de pesquisas mensais<\/li><\/ul><p>Que grandes mudan\u00e7as nos traz o Google Search em 2024? Veja o v\u00eddeo abaixo e <em><strong>feel free to be in love: <\/strong><\/em>o formato de pesquisa em caixa de texto est\u00e1 a evoluir, com a IA generativa que transforma o modo como as informa\u00e7\u00f5es s\u00e3o organizadas e novos filtros, como perspectivas, apresentando diversas experi\u00eancias.<\/p><p>As pessoas podem at\u00e9 utilizar a pesquisa m\u00faltipla, o que significa o <strong>uso de imagens e texto simultaneamente<\/strong>. Tudo isso tornar\u00e1 a Pesquisa mais natural e intuitiva, quebrando barreiras de acesso e fornecendo aos profissionais de marketing as ferramentas para alcan\u00e7arem mais pessoas.<\/p><p>Para que a Pesquisa devolva a melhor informa\u00e7\u00e3o acerca das marcas, \u00e9 preciso por exemplo que:<\/p><ul><li>se atualize o perfil das empresas no Google My Business para que o Google Assistente possa devolver o melhor resultado em resposta a uma pesquisa de voz.<\/li><li>se adicionem dados precisos de produtos e imagens de alta qualidade no Merchant Center para ajudar a IA que potencializa a pesquisa visual a identificar e exibir os produtos de uma loja online<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70d3da8 elementor-widget elementor-widget-video\" data-id=\"70d3da8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=dVsiusLQy5Q&amp;t=1s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81d94e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81d94e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee929f9\" data-id=\"ee929f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b51af84 elementor-widget elementor-widget-heading\" data-id=\"b51af84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Para al\u00e9m do pre\u00e7o e da qualidade: a nova fronteira do valor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1b6ad8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1b6ad8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3eb39e9\" data-id=\"3eb39e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60fa386 elementor-widget elementor-widget-text-editor\" data-id=\"60fa386\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nas palavras de Eren Kantarli, \u00ab<em>estamos a testemunhar uma mudan\u00e7a transformadora no significado do valor. Os consumidores j\u00e1 n\u00e3o tomam decis\u00f5es de compra com base apenas nas considera\u00e7\u00f5es tradicionais de pre\u00e7o e qualidade<\/em>.\u00bb<\/p><p><strong>As gera\u00e7\u00f5es mais novas, sobretudo a Gera\u00e7\u00e3o Z e os millenials t\u00eam uma nova vis\u00e3o acerca do valor<\/strong>: passou a ser uma complexa matriz na qual o pre\u00e7o e a qualidade s\u00e3o apenas 2 dos eixos. S\u00e3o tidos em conta fatores como \u201cvalor para a sustentabilidade\u201d, \u201cvalor para a experi\u00eancia\u201d e at\u00e9 mesmo \u201cvalor para partilhar dados prim\u00e1rios em troca de utilidade\u201d.<\/p><p>Esta nova mentalidade de valor mostra que os consumidores est\u00e3o a reavaliar as suas prioridades \u00e0 medida que avan\u00e7am para um <strong>consumo mais respons\u00e1vel e consciente<\/strong>. E os profissionais de marketing precisam acompanhar o tempo. Embora os descontos e as ofertas continuem, sem d\u00favida, a influenciar a tomada de decis\u00f5es dos consumidores num contexto de infla\u00e7\u00e3o crescente, 82% dos compradores exigem agora que os valores de uma marca se alinhem com os seus.<\/p><p>Para envolver as pessoas em 2024, os profissionais de marketing devem garantir o alinhamento com esta nova forma de consumo. As marcas devem ser transparentes sobre os valores que defendem (sem o recurso a chav\u00f5es f\u00e1ceis). E, mais que dizerem que defendem, devem agir em conformidade, mostrando-o.<\/p><p>S\u00f3 assim uma marca permanecer\u00e1 relevante e poder\u00e1 construir relacionamentos duradouros com seu p\u00fablico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ea99a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ea99a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b37151f\" data-id=\"b37151f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b0f14c elementor-widget elementor-widget-heading\" data-id=\"5b0f14c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclus\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60617b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60617b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f57465e\" data-id=\"f57465e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a26c095 elementor-widget elementor-widget-text-editor\" data-id=\"a26c095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O mundo sempre esteve em mudan\u00e7a, mas desde h\u00e1 algum tempo parece ter-se intensificado esta transforma\u00e7\u00e3o &#8211; e de forma global.<\/p><p>Estes 4 t\u00f3picos que acima analis\u00e1mos s\u00e3o de extrema import\u00e2ncia para que 2024 possa ser um ano de expans\u00e3o para marcas e empresas que t\u00eam acima de tudo que se adaptar para continuarem a progredir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fda2650 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"fda2650\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-837b785\" data-id=\"837b785\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4c55a1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f4c55a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-grow\" href=\"https:\/\/konversionwizards.com\/en\/pedido-de-orcamento\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Clique Aqui. Vamos ajud\u00e1-lo a crescer!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ae1257 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ae1257\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19201db\" data-id=\"19201db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93981df elementor-share-buttons--skin-framed elementor-share-buttons--view-icon-text elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"93981df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tWhatsApp\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3913521 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3913521\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bca927e\" data-id=\"bca927e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Esta \u00e9 a \u00e9poca habitual em que proliferam previs\u00f5es, tend\u00eancias e vatic\u00ednios acerca do ano vindouro. Confessamos que \u00e9 algo, para n\u00f3s, interessante. \u00c9 a vers\u00e3o de marketing das previs\u00f5es do hor\u00f3scopo \ud83d\ude42 Ora, desta vez analis\u00e1mos em detalhe as reflex\u00f5es e an\u00e1lises de alguns especialistas Google e decidimos traz\u00ea-las para este artigo, complementadas com [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-4126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2024: 4 pontos-chave a ter em conta no marketing digital (pelos especialistas Google) - Konversion Wizards<\/title>\n<meta name=\"description\" content=\"O que nos vai trazer 2024 em termos de tend\u00eancias de marketing digital, de acordo com os especialistas da Google? 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